Big Money Detailer
We show highly motivated auto detailers how to earn more so you can serve more! You will discover how to increase your sales revenue, improve your cash flow, and boost your bottom line in your car detailing business.
We keep most of our podcasts around 25 minutes because your time suitcase is already pretty full, right? This podcast delivers real world, actionable strategies and techniques that work right here on planet earth, no theories or concepts!
Be sure to check out even more profit building strategies and techniques at our website!
Big Money Detailer
Where Family Meets Fortune: Systems & Marketing That Set You Free
Ever wonder how a detailer goes from working for $14 an hour to owning a thriving six-figure (plus, plus, plus) family business? Meet Matt McCurry, who transformed his car restoration hobby into Second Chance Automotive with just $2,500 and a 2002 Dodge Grand Caravan.
Matt pulls back the curtain on the counterintuitive approach that fueled his success - spending 75% of his time on marketing and sales rather than hands-on detailing. "You don't have to be the best detailer to have the best business," he reveals, challenging the common industry mindset that technical skill alone drives profitability.
His sales strategy mirrors what successful physicians do: assess the problem, diagnose the issues, then prescribe the right solution from simple A, B, C options. This consultative approach has landed him jobs ranging from $2,000 to $6,500, proving customers value clarity over endless choices.
Perhaps most surprising is Matt's marketing philosophy: "When you're busy, that's when you up your marketing, not when you're slow." This creates a powerful momentum effect where wait times signal quality, attracting even more customers who want what everyone else is getting.
Beyond business tactics, Matt shares how he navigates the delicate balance of working with family members, creates systems that give his business transferable value, and maintains strict boundaries to preserve family time. "My shop closes at six. I'm out of here at six every day," he says, contrasting with his previous life working 115-hour weeks.
Whether you're just starting out or looking to scale your existing detailing business, Matt's practical wisdom offers a roadmap for building something that serves your life rather than consuming it. Ready to transform your approach?
INTRO
Your host is Davy Tyburski, America’s Chief Profit Officer® and Founder BigMoneyDetailer.com.
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OUTRO
Congratulations and thank you for joining us for this episode! Discover even more strategies and tips on how to increase your detailing sales revenue, improve your cash flow and boost your bottom line, go to BigMoneyDetailer.com right now!
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Hey, big Money Detailers, welcome to the Big Money Detailer podcast today. And we are excited today to have Matt McCurry from Salem, oregon Again, that's Oregon, making sure I say that correctly and we're excited to have Matt because he's got a lot of great information to share with you today and let's just dive right in. So, matt, are you ready to thrive and shine, brother? I am All right, good deal, all right, let's dive right in. What?
Speaker 2:let's go way back, way back. Like how did you decide to get into detailing, man? So you know, kind of a funny thing 2016 is is when I started my business and I was working for another company. I was the operations manager. I was doing cleaning and carpet cleaning and, uh, you know, one day my boss came up to me and goes congratulations, buddy, we made our first million. At the time I was making 14 bucks an hour. So, uh, I hadn't even taken home a hundred thousand of that. I made him a million bucks.
Speaker 2:I was like you know what? I got to do something different. So I took my hobby, which was restoring cars I was a ASE certified mechanic, just for fun, and detailing and painting and all that I took. All that started a business called Second Chance Automotive. Well, as time went on, I found out that what I actually loved doing was detailing the rest of it. I mean, I still like it, but I don't like doing it as a job, I like it as a hobby. Detailing I love doing every day. So that's how the business started and how I got into it and, uh, we've been just consistently growing since 2016. Uh, I started the business with 2500 bucks and a 2002 dodge grand caravan and it was just me and some supplies from walmart and I had no idea what I was actually doing. But uh, you know, uh, over time going going to trainings and whatnot we're now we're doing pretty good.
Speaker 1:So that's good, that's very good. Yeah, you know, that's just for the new listeners. Again, what I try to do on my podcast is look, you learn a lot from Big Money Detailer, you learn a lot from my coaching program, et cetera. But, man, having folks like Matt here that bring up important things that I don't want you to miss. And the big part of what he said was this when he started out, he didn't have much right. It doesn't matter where you started out, it's where you're going and what direction are you moving into. And obviously Matt's built a, let's just say, well over six-figure business. Let's leave it at that, and he's doing very well with that. And again, it's all about what are you doing to improve yourself, what are you doing to improve your business? And Matt's a great example of that. Second question All right, I'll let you go either way on this one, matt. So, good or bad, what's a past experience, good or bad, that really taught you a lesson that you still use today in your business?
Speaker 2:that you still use today in your business. Oh boy, um. So I I a past experience. Um, I was out doing and this was way back in the early days Uh, I was out doing, uh, interior uh on a on a Jeep, and the guy pulls up in his brand new truck and he says, hey, can you wash this for me while you're here? And he's same customer. So I threw it on there, right. Well, at the time the way I washed cars was not the way you wash cars, uh. And so, uh, in this brand new black truck, we put a bunch of swirl marks in it. I charged him, uh, $50 for the hand wash and I ended up having to spend seven and a half hours correcting out the swirl marks that I put in it.
Speaker 1:Oh, wow.
Speaker 2:Yeah, so managing customer expectations and paying attention to the way you do things and and what the proper system and process for care for the vehicle, those are the. The two things that I learned from that is. I mean, if I would have told him, yes, I can do that, but I'm not equipped to, uh, to properly wash your brand new truck. It's still got the sticker goop from the film on it and you know, if I would have, if I would have, you know, been able to, to look at that properly and properly assess and and not get in such a hurry, um, I would have saved myself a lot of time and effort.
Speaker 1:Yeah. So again, you know you learn from the past. Right, and one of the one of the things I always say is you know, the rearview mirror is small. We look at it, it's small, but we learn from the past. What we want to focus on is the windshield. It's so much bigger.
Speaker 1:And the key takeaway I just wrote down here on my notes was you know, having the right training matters, and I know for some of the folks, especially some of the newbies who might just be getting into detailing, you're like it's just the truck wash. Well, if you do it the wrong way you hear from Matt's challenge that he had that if you don't have the right training on how to do it, the right chemicals, lotions, potions, chemicals, tools, everything that comes with it, then you can actually cause a lot more damage and obviously that hurts your reputation as well, especially if you're well-established and these days, compared to many, many years ago, you're going to get the good, the bad and ugly on social media. So doing it the right way, having the right training to do it the right way, is definitely important. All right. Next, one man. You had to pick one Again. This is hard because I keep these to 30 minutes or less. If you had to pick your superpower, matt, my superpower is fill in the blank. You're so good at it, dude, that you, like you, could wear a cape that says I am a boom, whatever that boom is.
Speaker 1:So if you had to pick one superpower, bro, what? What would that be? Sales. There you go, let's talk about that. So tell me, tell me and the listeners like maybe your top two or three secrets that that really have helped you grow your business from a sales perspective. And before you do that, as a friendly reminder to some of the new folks, the veterans who've been following me for a while know this, but there's five key areas of your business. We got marketing, sales, customer service, operations and the pinky. Even though it's small, it's important getting paid. So we got marketing. But let's talk about the sales component here. Give me a few ideas, matt, on the sales perspective and how that works.
Speaker 2:Yeah. So for me, when it comes to a sales approach, either over the phone or in person, the biggest thing for me is I'm not trying to get the maximum amount out of every customer right off the top. That'll come. What I'm trying to do is I'm trying to find their problem, solve their problem and be honest. So everything that I do when it comes to sales is you have the choice between A, b and C. This is what I would recommend. This is what you can do if you're on a budget, or this is what you can do if you want to give it its best, and I I can.
Speaker 2:I have a very good ability to break that down with a customer while I'm standing in front of them and give them the the best way to be happy Cause that's that's what we're in this business for. Right Is to make our customers. That's what we're in this business for. Right is to make our customers and when they have the option to to choose from an a, b and c type of package, that that really feels like we took the time and we tailored their estimate to them and we gave them the tools they needed to to make their car look its best. That's really where that sales process works best and what I'm so good at. In some cases, that'll land me a $2,000 job. In some cases, like the Impala that they're working on in the shop right now, it's a $6,500 job.
Speaker 1:Yeah, yeah, that's good. So let me break that down a couple of things. So one of the reasons why folks seek me out for private coaching in their detailing business is and I don't think, matt, I don't think you even know this, but I've worked in 15 different industries, so what I do is I look at what's working well for my other clients that are in another industry, and this reminds me exactly of the physicians that I work with. If you think about this and what Matt just talked about, this is important for everyone. I'll use the physician example.
Speaker 1:If you have a headache, you don't just walk into the doctor office and he or she says take this medication. No, what do they do first? And what Matt just described is awesome because it models what we do here at Big Money Detailer is it's the consultative approach. So we go into the doctor's office. What's the first thing they do? Assess right, they assess. They take your blood pressure, they do all kind of this. If you're really sick, they do blood work. They're assessing the situation, similar to what Matt just described. He's assessing the impala as an example, right? The next thing, based on his knowledge, his skill and ability. Then he's moving into the second step of that consultative approach, which is the diagnosis Based on the assessment. Here's the diagnosis. Now I'm seeing this, I'm seeing that. And then the last step that he uses, which is fantastic, is then he's prescribing the treatment.
Speaker 1:And catch this so many detailers that come to us, they confuse the treatment. And catch this so many detailers that come to us, they confuse the customer. They have a buffet of 16 different things and fundamental rule of sales if a person is confused, they don't buy. So, matt, congratulations, brother, for having three simple options. It's small, medium, large, this package, this package or this package, and then, based on your assessment and then your diagnosis, then you're prescribing one of these three plans. So that is, man. That is a great approach, and all of you that are listening, my big money detailers that follow us that is a very important thing and that's one of your takeaways from today's podcast is go back and revisit your sales process. One is it confusing or is it simple, straightforward, like Matt, and you'll get more. You know, 6,000 plus jobs, like he has on the Impala, so great. Anything else on that one, matt, that you want to jump into before we move on.
Speaker 2:Not really. I guess a tip for some people is don't be too salesy, you don't want to be shoving things down their throat. They're here to buy from you. They're here to buy from you. They're there to buy from you. They called because they're ready to buy, just nurture that that's good, that's very good.
Speaker 1:Good tip there. Let's go way back, man. What's one thing that you did in the first month of your business and I won't give you the qualifier, okay, let's see where this goes first but when you first started out, way back when, what was that thing? You did, maybe the first week or first month to really crank things up?
Speaker 2:To really crank things up that first week. So I had gotten two jobs under my belt that first week. I think I ended up doing four by the end of the week, but I had gotten two of them. What I decided to do was take the next day and spend a whole 12 hour day sitting at my computer doing SEO on my website. So it was a little easier back then. It's not quite as easy today, but I was able to go through and put all my meta tags and all the all the things to to get that website scene. And then, um, launching a Facebook ad so get the website going. Launch Facebook ad that links them to the website. And that was. That was huge.
Speaker 1:Um, I that's. I'm sure that continues to pay dividends today. That hard work that you did for that 12 hours. It's like planting a seed right it just keeps growing if you mature it correctly. So congratulations.
Speaker 2:It's not a set it and forget it type of thing. I was just back in there last week going through and making sure it's all still relevant, but I haven't had to spend another 12-hour day on it, that's for sure.
Speaker 1:Yeah, right, that's perfect and that's a good. And you and I, before we started the podcast today, we talked a lot about the importance of systems, right, so that is a system that and again for the folks listening, if you don't have a system in place in one of those five areas of the business again marketing, sales, customer service, operations, getting paid do what Matt did. Matt said timeout. I'm going to take, in this case, 12 hours. Maybe you take, you know, an hour, whatever it might be, carve that out each week and say I'm going to build a system for fill in the blank, whatever that looks like. And yeah, it's going to be a lot of work up front, like in Matt's case, 12 hours of time, but then it wasn't 12 hours every month or every week, it was getting it off the ground and then making adjustments as he goes. And I think that's a very important thing for all the folks.
Speaker 1:Listening is start with, yeah, you've got to do the hard work first, but then you just maintain it and make certain tweaks based on your detailers giving you feedback, based on the customer giving you feedback. Then you're constantly modifying that system to make it better, right? Yep, all right, good, let's go, let's flip this way, because some of the new folks may not know, but Yep, and she's actually getting her hands in the business a little bit now, so it is becoming more of a family business and, matt, I know you've been very successful with, as a matter of fact, you mentioned your son was working in the shop today and let's talk about that. So what are some of the things if maybe three, like what are three big keys that you want to share with? You know many of the folks that listen here on the Big Money Detailer podcast. What are three things you'd say that are important when you're working with your family?
Speaker 2:And you mentioned one earlier that if you don't, I'll bring it up for you, so no worries, yeah, so one of the big things that I like to keep in mind with family is you have to be able to separate work from family. If you're the owner operator or the owner or whatever, you have to remember that they're still there to do a job and you have to let them know that Right, if you don't give them that heads up right up front excuse me, it could be it could lead to potential issues later on. Uh, it could be it could lead to potential issues later on. Um, the one of the other things is, uh, making sure that they are are happy doing what they're doing. At the end of the day, they're your family, uh, you're, you're there to take care of them. Uh, they're there to take care of you. Like you guys are working together. It's not an employee that if they quit, well, whatever it's, it's your family you still got to live with them afterwards.
Speaker 2:Um so, um, then otherwise, just not not trusting them with too much because their family um, just because they're your family and just because you love them doesn't mean they're going to be the best at everything. Because they're your family and just because you love them doesn't mean they're going to be the best at everything. Um, uh, there's not a single person in my family that I trust with sales. Um, that's, that's where I thrive, right? So, um, uh, they're good at other things. They're good at things that I'm not, but they they can good at everything.
Speaker 1:Exactly. I think the other thing that would be important just to build on that is, if you're bringing in a family member, regardless of who they are, I think setting the expectation that let's and this is true for not just a family business, but this is true for any new thing you're doing in your business is, I call it, a pilot test. So, for instance, if you were going to hire your son or daughter or your wife or whoever, your mother, doesn't matter who but if you were going to bring them into the business, I would encourage you to set it up as sort of a pilot test. Hey, hey, mom, we're going to pilot test this and for the next month, here's the three things I want you to do, and then we'll kind of reevaluate and see how it's going, see if you like doing that stuff. We'll see how it's worked.
Speaker 1:This way, you always have, like I always call it an escape clause. You always have an escape clause to say, mom, you know what it doesn't look like, you're enjoying this, but it was a little test, you know, no worries. We set the expectation up front that if this wasn't good for you or it wasn't good for us, that expectation going in and I think, matt, like you said, not piling so much on them where they feel overwhelmed and, more importantly, not giving them the things that you know that you should be doing as the business owner. In your case, it's sales right, anything else on the family discussion, buddy.
Speaker 2:No, just going more on that same thing. Just because you feel like you can do it all doesn't mean that your family can as well. Uh, it doesn't matter that you were grown from the same cloth. I, you're different people.
Speaker 1:Good, good, let's, let's flip this one, let's uh, I mean there's a bunch. I mean we talked a little bit before we started the podcast, but I mean I'll let you go back as far, as long, as far back as you want. But if you had to pick one big win and again you're a very humble guy, I could pick up on that already. But if you had to pick one big win, what would that one big win be? And then, if you'd like, maybe expand, what's the teaching point of that big win for our listeners?
Speaker 2:Yeah. So I mean, a big win for me was actually was actually last year, uh, we launched a series of of video ads, um, and it was, it was pretty incremental to our growth. Um, the, uh, the big thing with the with the video ads, was we put all of our crew in it. We're all in very nice uniforms, um, and we, uh, we just approached it like, uh, I guess, a business right. So most of the ads you see from from a detailer or from detailers, are just kind of a guy with a foam cannon and he's doing his thing.
Speaker 2:Uh, the videos that that we launched felt very much like if the McDonald's were to launch a video, right, everyone was at uniform, they were all doing the same thing. It was, it was very, um, a very nice type of video, um, and I can't tell you how much money we made off of each one of those videos. It took a day to shoot the videos, um, and each one probably brought us 300 customers or more, um, over the course of two months. Wow. So it was, it was huge, yeah.
Speaker 1:Certainly, detailing is a business that you've got to show. Right, you got to show and Wow, so it was. It was huge being an advisor. I see I'm really cleaning up here. I see the good, bad and ugly. Okay, and remember that if someone hasn't seen you or met you before, they're judging you on that. In this case, 30 second commercial video, whatever that might be, or if it's a three minute video. So taking the extra time and making it look like your brand and making it look like people should pay you for what you're worth is very important for sure.
Speaker 2:And a gimbal. That was the coolest tool that I bought for that?
Speaker 1:Yeah, if you don't know what that is, just Google gimbal. But yeah, it's one of those inventions where you go. Why didn't I think of that, right? Yeah, all right, good. Well, let's transition to sort of like you know there's before, during, after right, yeah, all right, good.
Speaker 1:Well, let's transition to sort of like you know there's before, during, after right in our business, what are we doing before to get customers? What are we doing during to make them happy? What are we doing after to keep them happy to send us more introductions to our business? But what's your current strategy for being booked out, like if you had to share one or two ideas for staying booked. I know you mentioned the Impala today. That's in there for six thousand plus, but what is one or two of your secrets of how you stay booked out? Because I don't. I didn't Google, I should have and I didn't do my research. So that's my bad, but I don't know the total population in your city, but you're very busy and you're very successful, so let's talk a little bit about that strategy for staying booked out.
Speaker 2:So so Salem's not a big city, my total market. Like if I go to my, my Google ads and and have it search my area of of where I market to, I'm only marketing to a total of 1 million people. So some of you like I imagine San Antonio, you've got a much bigger market than that over there.
Speaker 2:But the big thing that I do to stay busy is when you're busy. That's when you up your marketing, not when you're slow. When you're busy, it's easier to maintain momentum than it is to start from the ground and pick back up. The biggest thing about that is you got to remember that people want to do the same thing their neighbors are doing or their friends are doing or whatever, right? So if someone calls you and you say I'm a week out, they're like, okay, they're obviously doing good work, they're obviously staying busy. They're obviously, um, you know, in in business still right. If, if someone calls you and you're like, yeah, I can get you in later today, well, why? Yeah, um, so so the biggest thing is, when you're busy, get busier, um, and you'll. You'll end up creating a snowball effect and it becomes easier and easier and easier to stay busy.
Speaker 1:Okay. So this is. This is a very good point and I think it's true, for if you're just starting out or if you've been at it for years, like you, if you had to, like I described to my coaching clients like we all have a time suitcase. We've been blessed by God with the same amount of hours in a day, 24 hours in a day. So that's our time suitcase. So if you had to look at maybe a week of time and I'd say, matt, you know what percent, if you had to draw a pie chart, what percent of your time is spent on the marketing and sales of your business versus the hands-on detailing within the shop? So what percent of the time on average right, it doesn't have to be exact either by week or by month what percent do you spend on sales and marketing activity?
Speaker 2:So sales and marketing, it's about 75% of my time. Sales and marketing, it's about 75% of my time. Let's say that again loud it's about 75% of my time that I spend on sales and marketing.
Speaker 1:So here's a checkpoint for you. And again, matt does very well. He does six figures way plus, just for the record. But I want you to learn from Matt in this. Like I talked about this, marketing, sales, customer service these three fingers over here don't matter if we don't have good marketing and a good sales process in place. It doesn't matter what our customer service is, because we ain't got no damn customers. It doesn't matter what our business operations look like and how many people we have working for us, because we don't have any work for them. And finally, the pinky doesn't matter in that conversation, because we're not bringing any money to have to worry about paying bills and paying people.
Speaker 1:So think about that. Seven out of 10 hours of Matt's time is spent on one of these two fingers marketing or sales. And if you're not doing that today, look, I say this all the time. I don't care about the rearview mirror. You're on the podcast today and I don't want you to beat yourself up. I just want you to think that whatever you've been doing up to today, that's rearview mirror. What did you learn from it? And Matt's been kind enough to share that wisdom with you that seven out of 10 of his hours is spent on sales and marketing, and if you're not doing that today, that would be a good checkpoint for you to say, hey, if I'm only spending two hours a week now, how can I increase that to three or four or five, just to get better each and every day? And then you end up having a business like Matt has, that he's able to have his family involved and his sons involved and all kinds of cool stuff. Anything else on that one, matt, you want to share?
Speaker 2:Not particularly. I think most people should know or can figure out where they should be marketing, where they should be spending that time marketing, or what works for each different market. Because I mean here in Salem Oregon we don't have a lot of millionaires hanging around, so it's going to be different than the guys over in Palm Springs.
Speaker 1:So yeah, and adapting your marketing to your audience or who's in your local area makes a lot of sense, so that's good. What was this? There might be more than one answer to this, but what was the turning point in your world where you realized you're moving from being a good detailer to a and I know you're humble when you use the word going from a good detailer to a great business owner? Tell me about some of that transition where you were like huh, I think I figured out the secret sauce.
Speaker 2:So you know I have a. I have an odd, odd background. Like I said, I was operations manager for the last company I worked for, so I already had a foot in the door of how to operate a business, how to, how to be a good business owner more the goal than being the best detailer Now.
Speaker 2:over time I've taken a lot of trainings. I'm very good at what I do. But the bigger thing is just focusing on the business owner aspect. You can hire people to do the detailing. You can train people to do the detailing. You can train people to do the detailing. You can hire people and send them to trainings to do the detailing. You don't have to be the best to be the best business.
Speaker 1:That's good. Yeah, I think that. I mean, if you look at other industries that I mentioned earlier, I work with 15 different other industries but if you look at, sometimes the number one isn't really the best, but number one is probably the best marketer.
Speaker 2:I mean, look at McDonald's. Mcdonald's is a great. I use them all the time when I'm thinking about well, what should I do next? How can I take over this market? And you just look at what do they have. They have the best systems and processes in place. They have the best marketing in place. They've got everything is in line to keep them the best. Even though they're on top, they're still busy, busy, busy marketing. Sure.
Speaker 1:So absolutely that's. That's a very good one there. I want to go back. Let's kind of, before we close today, I want to go back to the family discussion. You know, one of the things that we focus on here and this is the marketing lesson for some of the new folks who are just joining us for being part of the community is, even though we call this big money detailer and sometimes Matt give me just like a minute or two to describe this, because sometimes I see stuff people post Tyburski is all about the money. No, tyburski is all about the marketing. And let me tell you how this works and I'll go back to the family piece in a second.
Speaker 1:So we know that most detailers want to make whatever can you consider big money? Right, because here's why we all have a different why, why we want to make big money. Could be more money to charity, could be more money to our church, could be more money for our family, could be more money to take care of our elderly parents. Whatever that is for you I don't care. But here's what I do know that most detailers want to make more money for the reasons I just described. So we call it big money detailer. But here's the behind the scenes stuff that once you move forward and you're part of our community, that people will get to realize yeah, we are about the five F's, we're about faith, family, financial, for sure, and then we're also about fitness and we're also about fun. So what's the key marketing lesson here? We're also about fitness and we're also about fun.
Speaker 1:So what's the key marketing lesson here? You have to give people, or market to people, what they want. Okay, they want money, okay, but we all know, matt, that they actually need a lot more than just money, because we both, I'm sure, have friends or family members that just focus on the money aspect of it. But the rest of, let's say, those Fs the faith, the family, the financial, the fitness and the fun maybe those are a little jacked up. So there's the key lesson I want to make sure we understand you sell to or you market to people of what they want.
Speaker 1:For instance, I want a car wash. Okay, that's what they want, but what they really need, after you do your assessment like Matt described earlier, your assessment, you do your diagnosis, then you prescribe what they probably need is a six-month fill in the blank. Maybe it's a wax, maybe it's a 10-year ceramic, whatever it might be, it doesn't matter, but they thought they wanted this. So you definitely tell them yes, I'll give you that and have you consider this, which is really what they actually need. So there's my key lesson. Let's go back to the family for a minute. So let's just talk a little more about the dynamics of the family business, and I'm going to leave it wide open. I mean, you can tell me key lessons. You've learned things you're doing today, things that your family are talking about doing, but I think the family piece is very important to close this out.
Speaker 2:Yeah, I mean, the reason we all work is to take care of our family, right? The reason we all work is to take care of our family, right? So I mean, the one thing that I actually see a lot of detailers get caught up in is working so much that they don't have time for their family In discounting their prices. So they have to work so much so that they don't have time. My shop closes at six. I'm out of here at six every day and I go home and I hang out with family and I take my work hat off and I don't think about the shop. I'm there for my family, to enjoy my time with them, and I think that's something that gets lost in not just the detailing industry, but in every industry.
Speaker 2:As a business owner, you run into that all the time. When I was carpet cleaning, I was working. I think it was 115 hours a week, wow, and no time with the family. No, I mean, I was just chasing the dollar. It was all about getting the money in my pocket so that I can have time later. Well, that's true to an extent, but you have to break it up. You have to have time now, otherwise there won't be anything for you to have time for later.
Speaker 1:Yeah, yeah, it goes back to. If you focus on one of the Fs, in this case the financial piece, then fast forward. What's going to be there if you're not paying attention to the other apps, right, especially the family piece, which is terrific. So, before you share your contact information, matt, again man, it's been a blessing having you on. Thanks for sharing your wisdom. Anything we didn't cover today and I always like to sometimes throw this out to my guests is just like you know. You kind of know the audience, you know who you're talking to, but is there anything else you want to cover that?
Speaker 2:would be helpful, um, or a lesson you've learned that maybe we didn't cover today, yeah, so, so, something that that I really actually struggled with in this business and and something that, uh, is important to oh, I moved out of the light here um, something that, uh, that is important to to think, even if you're in the beginning stages or if you've been at it for years, take a minute and write down everything that you do and the way you do it, and create yourself systems and processes that are trainable, scalable and usable. The big thing that I struggled with was figuring out well, how do I train someone who's never even held a pressure washer? How do I train them to wash a car? Well, you have to break all that down and it's a pretty difficult process to start from scratch. So if you can figure out how to harness that, especially as you're learning yourself, that's a big thing that's going to help you later on in the future.
Speaker 1:That's good.
Speaker 1:That is great. I'm glad I asked that question of you. I'm going to grab something real quick. Okay, I'm back now. Make sure I got my two props here.
Speaker 1:So what Matt just described is very important. And again, many, many years ago, sometimes we had to start with a blank sheet of paper, and you know, even the old days, we had to get a piece of notebook paper and we had to write it out, right? Or you can pull up a Word doc or Google Doc today, or whatever it might be. Matt, you just triggered something in my head that I share with all of my clients. The benefit of technology today is this and I know you're already doing this, matt. I'm just throwing it out for some of the newbies that may not be thinking this way but two of the best tools you could ever have is this wireless Bluetooth mic and, just for the record, it is called a S-E-V-E-N-O-A-K. Basically, it's a Bluetooth mic and, of course, your phone, whatever phone you happen to have the benefit of this is I can clip this on right here and what Matt just described is, for instance, we'll use the pressure washer, right? So, matt, here's how you're doing it today, unlike many, many years ago you had to write it all out. Step one put gas. Step two turn it on. Step today turn on the mic, sync it with your phone, start the video. Hey, it's Matt. Hey, one thing we're going to cover today is the pressure washer. First thing you do is in someone's video, you do that. Now, the benefit of doing it that way as well is one you have the actual video, you have the audio coming clear through the mic and then these days, with the millions of tools that are out there, you can actually transcribe that audio and then from the transcription you can actually create a checklist from that and with AI, you could just have AI do all that work for you. So, hey, here's the script. I want you to create a checklist based on this script and man.
Speaker 1:Creating SOPs, standard operating procedures, systems and processes today like this is the crazy part. I tell Dylan all the time of course he runs the InfluenAlls, but I'm like you guys are so damn spoiled because back in the day we didn't have the tools you have today. So I want, again, just building off your idea of how you can actually get. You could probably get most of your systems documented with that simple process. Matt, thanks for sharing it. And then again, wireless Bluetooth mic phone video it and then transcribe it and then create the checklist and now you can have a whole system of SOPs created for yourself, based on how you do it.
Speaker 1:And to me, and again, if you don't know, I had a team of 500 team members and 93% employee satisfaction rate. I don't say that to say I'm great. I say it because one of the reasons was we had great systems in place, like Matt does, and that is a very simple way to create systems, as we just described. So if you don't have them today, even if you're a solopreneur and you're, like I'm, a one man or one woman detailer, it doesn't matter. You could still use the process I just described, because eventually you may want to bring someone into your business and you already will have all that training created. Any other thoughts on that, matt, before we close?
Speaker 2:The other thing is exit plan. If you don't have systems and processes documented, written out, ready to go, your business doesn't have value. So you know, say you're, you know, 23 years old and you're going hard and everything's great and you're not going to sell your business. But then you break your leg and turns out it has to be amputated or something. You can't detail cars anymore. I mean, what do you? What do you have? Now? You either have nothing or you have a business that you can sell to somebody else. If you have those systems and processes, you open yourself up to create value within your business. That isn't sweat value.
Speaker 1:That's not work. Value Absolutely Good, good stuff. Okay, matt, we're going to close it out. Brother, again, thanks for being part of the Big Money Detailer community and sharing your wisdom with everyone. Man, it was awesome. If folks want to reach out to you, what's the best way for them to uh to to look you up, man.
Speaker 2:Yeah, Two different ways. We've got uh, uh Instagram at SCA detailing and, uh, our website is, uh, wwwscadetailingcom. Uh, or, I've got that phone number right there if you'd like. So, uh, go ahead and and reach, and reach out. I'm happy to help.
Speaker 1:Good, good Well. Matt. Again thanks for being part of the podcast today and hopefully one day, if I get the organ, I can come by and you can tour your awesome shop and show me all the great stuff that you and your family are doing in your business. So Big Money Detailers, it was great chatting with you today. Until next time, go out there and thrive and shine so you can earn more and you can serve more. We'll see.
