Matt McCurry
Matt McCurry pulls back the curtain on the counterintuitive approach that fueled his success - spending 75% of his time on marketing and sales rather than hands-on detailing. "You don't have to be the best detailer to have the best business," he reveals, challenging the common industry mindset that technical skill alone drives profitability.
Perhaps most surprising is Matt's marketing philosophy: "When you're busy, that's when you up your marketing, not when you're slow." This creates a powerful momentum effect where wait times signal quality, attracting even more customers who want what everyone else is getting.
Whether you're just starting out or looking to scale your existing detailing business, Matt's practical wisdom offers a roadmap for building something that serves your life rather than consuming it. Ready to transform your approach?