Big Money Detailer

Building a Detailing Business That Lasts

• Davy Tyburski, America’s Chief Profit Officer®

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Unlock the secrets to transforming your detailing business into a high-end, customer-centric experience with insights from the book, "Big Money Detailer Marketing" by Davy Tyburski, America's Chief Profit Officer. Ever wondered how luxury coffee shops and elite dentists create a world of opulence for their clients? Join us as we explore how you can replicate their success, elevate your client services, and systemize your operations for efficiency and growth. Learn to become a trusted resource for your customers by embracing a strategic approach to customer education and experience.

Step up your marketing game by harnessing the power of compelling content. We share how storytelling transcends simple before-and-after showcases, turning them into captivating narratives that draw in potential clients. Discover innovative strategies like cross-promoting with local businesses to expand your reach, and the importance of loyalty programs in ensuring repeat business. This episode isn't just about business tactics—it's about balancing professional success with personal well-being, ensuring you thrive without burning out. Tune in for a comprehensive guide to thriving in the detailing industry while maintaining harmony in your life.

INTRO
Davy Tyburski, America’s Chief Profit Officer® and Founder BigMoneyDetailer.com

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OUTRO
Congratulations and thank you for joining us for this episode! Discover even more strategies and tips on how to increase your detailing sales revenue, improve your cash flow and boost your bottom line, go to BigMoneyDetailer.com right now!

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Spokesperson:

Welcome to the BigMoneyDetailercom podcast. You're in the right place to discover the insider secrets to earn more so you can serve more. Here is your host, the founder of BigMoney Detailer and also known as America's Chief Profit Officer, Davy Tyburski. Be sure to visit us at BigMoneyDetailercom.

Davy Tyburski:

All right, it's Davy here. Hey, we're going to jump right in. We are going to do something a little bit different today here on the podcast, and we are going to roll with an interview that was done in regards to our latest book. It's Big Money Detailer Marketing. Let's jump right in.

Rudy:

We're diving into a book with a title that's bolder than a chrome bumper in the midday sun. We're talking about big money detailer marketing.

Rachel:

Yeah, big money detailer marketing. Gotta love a book that just comes out and says what it's all about.

Rudy:

Right, no subtlety here, just straight to the point, and you know me, I had to grab a copy the second I saw it. Who doesn't want more of that big money, right?

Rachel:

Right.

Rudy:

But the thing is, with a title like that, part of me is thinking okay, is this legit or is this just hype?

Rachel:

Yeah, you and me both. You always have to wonder with these business books right, Like how much is real talk and how much is just marketing fluff.

Rudy:

Exactly so. We're going to unpack this book, see what's inside and, more importantly, figure out what you guys the listeners can actually use to level up your detailing businesses.

Rachel:

Like the dude's coming from this high level corporate world and now he's all about detailing. Did that work for you?

Rudy:

You know I was skeptical at first, I'll be honest, but one of the things that really struck me was this idea he keeps coming back to about not reinventing the wheel. He's basically saying, look, you can learn a lot from other industries, even if they seem totally unrelated to detailing. He talks about that a lot like dentists, dentists. I remember thinking what are detailers supposed to learn from dentists besides like how to use a really tiny buffer?

Rachel:

Right. But he actually makes a really good point. He talks about how high end dentists they're masters of perception and client experience. Think about it. You walk into their office. It's spotless right. There's calming music, maybe even a little aromatherapy going on. They make you feel like a million bucks.

Rudy:

Yeah, they've definitely got that whole vibe down.

Rachel:

Exactly, and Tyburski is saying detailers can learn from that. We can create that same kind of high end, luxurious experience for our clients.

Rudy:

It's about more than just a clean car. It's about the whole experience. So, okay, I'm starting to see where he's coming from with this whole learning from other industries thing, and the more I think about it, the more I see how it applies. Like, look at what those fancy coffee shops do. They've turned a simple cup of coffee into this whole experience right, it's true, yeah. The atmosphere, the aroma, the whole presentation. It makes you feel like you're treating yourself.

Rachel:

Absolutely, and detailers we can totally tap into that. We can make our clients feel like they're not just getting their car detailed.

Rudy:

They're getting pampered. So we're talking about this idea of not reinventing the wheel and learning from other industries, and one of the examples you brought up which I thought was super interesting was how detailers can learn from high end dentists when it comes to creating a certain client experience. But then, Tyburski, he takes this idea even further right. He starts talking about how detailers can learn from industries like fitness studios, even software companies. At first I was like hold on, how does coding software have anything to do with detailing cars?

Rachel:

I'll admit that one threw me for a loop too at first.

Rudy:

But then he started talking about this thing. He calls systemizing for success, and it kind of clicked.

Rachel:

Yeah, systemizing is huge.

Rudy:

He's basically saying that successful businesses, no matter what they do, they have systems in place for everything.

Rachel:

They do yeah.

Rudy:

From how they answer the phone, to how they manage their appointments, to how they track their finances it's all systemized.

Rachel:

And that makes a ton of sense, right? Because when you have systems in place, things run smoother, you're more efficient and you can handle more business without getting bogged down in the day-to-day chaos.

Rudy:

Right and that frees you up to focus on the bigger picture, like growing your business and making that big money.

Rachel:

Exactly.

Rudy:

So, even though the specific systems might be different for a software company versus a detailing business, the underlying principles is the same right. It's about creating a framework that allows you to operate at your best.

Rachel:

Absolutely, and I think that's something that a lot of detailers, especially those who are just starting out, can really benefit from, because when you're first starting out it's easy to get caught up in just trying to get the work done. But if you can take the time to build a solid foundation, to create systems that work for you, it'll pay off big time in the long run.

Rudy:

And that's something that I think often gets lost in the hustle. You know like we're so busy doing the work, we forget to work on the business.

Rachel:

It's true, but this book, it really emphasizes that taking the time to step back, to analyze, to systemize, it's not a distraction, it's an investment.

Rudy:

And a smart one at that.

Rachel:

And that leads us to another important takeaway from the book incorporating customer education into your marketing strategy.

Rudy:

Yes, I love this part. It's not enough to just sell a service or product anymore.

Rachel:

You have to provide value beyond the transaction.

Rudy:

Become a trusted resource for your audience. Share your knowledge, offer helpful tips and advice.

Rachel:

Exactly, and you can do this through blog posts, social media updates, even in-person workshops.

Rudy:

Or even just creating a series of informative videos on YouTube or Instagram.

Rachel:

The key is to provide valuable, engaging content that resonates with your target audience.

Rudy:

And positions you as the expert in your field.

Rachel:

And the book is some really great examples Like if you're in the detailing industry, you could share car care tips for different seasons.

Rudy:

Oh I love that. Or explain the different types of detailing services, or even debunk common car cleaning myths.

Rachel:

Exactly. It's about making your industry more accessible to the average person.

Rudy:

And building trust with your audience by becoming a source of valuable information.

Rachel:

Because when you empower your customers with knowledge, you're not just selling them a service, you're building a relationship.

Rudy:

And those relationships are what will ultimately lead to long-term business growth.

Rachel:

One of the biggest things that jumped out at me was the emphasis on those before and after photos for social media. You know those ones right.

Rudy:

Oh yeah, absolutely they just grab you. Totally. I think we've all been scrolling through our phones and, bam, there it is, that sparkling clean car.

Rachel:

Totally, but it's got to be those professional looking shots. You know what I mean.

Rudy:

For sure. Quality over quantity, yeah Right.

Rachel:

Exactly, and this guide really drives that point home, even suggesting you get creative with your angles and lighting, almost like they do on those car makeover shows.

Rudy:

Oh for sure, Capture that wow factor.

Rachel:

Yeah.

Rudy:

It's just like those home renovation shows. Take something ordinary, make it amazing.

Rachel:

You like those home renovation shows. Take something ordinary, make it amazing. You're showing off those detailing skills, telling a visual story. I love that visual storytelling and speaker of stories. This guide also gets into influencer marketing. And before you think, wait, I don't have the budget for a celebrity car wash, Hold on, it's not what you think.

Rudy:

No, no, no. It's not about that at all. For detailers like you, it's more about teaming up with people who are already plugged into that car scene.

Rachel:

So like who.

Rudy:

Think local car bloggers, those car enthusiasts on Instagram, even car clubs in your area. They've already got a following, people who trust their word, and that's gold.

Rachel:

It's like that ripple effect right.

Rudy:

Exactly. You're tapping into their audience, reaching new customers who are already primed to love what you do.

Rachel:

It reminds me of how those tech startups blew up, you know.

Rudy:

Oh yeah, influencer marketing was huge for them.

Rachel:

All right, so we've talked about making a splash online, but what about dominating your local market? That's where Google, my Business, comes in.

Rudy:

Oh man, it's like having a shop that never closes.

Rachel:

It's true. Think about it. You're craving pizza. What's the first thing you do?

Rudy:

Phone in hand, searching for the closest tastiest pizza joint. Am I right?

Rachel:

Exactly, and you want your detailing business to be that top search result.

Rudy:

Absolutely Front and center when someone's looking for a detail.

Rachel:

And just like you want those rave reviews for your pizza place.

Rudy:

Oh, for sure.

Rachel:

Your detailing business needs them too.

Rudy:

Those reviews are everything.

Rachel:

This guide really stresses how important it is to get those positive reviews on your Google my Business page.

Rudy:

Makes sense. It's social proof.

Rachel:

Exactly, people trust what others say, especially for services like ours.

Rudy:

Think about it. Are you going to try a new restaurant with terrible reviews? No way, not a chance. Same with detailing yeah, people want to see that others have had a good experience.

Rachel:

It's like that digital word of mouth and it's powerful stuff. Okay, so we've covered online presence, but now let's get into the content itself.

Rudy:

Okay, let's do it.

Rachel:

This guide kept hammering home this idea Content is king.

Rudy:

Oh, absolutely, content is king and queen.

Rachel:

I love that. It's so true, but it's more than just those before and after shots.

Rudy:

Right, it's got to be deeper than that.

Rachel:

Exactly. You're not just cleaning a car, You're restoring it, giving it new life right.

Rudy:

You're an artist and the car is your canvas.

Rachel:

I love that.

Rudy:

So don't just show the finished product. Bring people along for the journey. A series of photos, a short behind-the-scenes video that's captivating?

Rachel:

Ah, totally, it's like giving them a sneak peek into your process.

Rudy:

People love that. Our brains are hardwired for stories. It's how we connect.

Rachel:

It makes it memorable, you know.

Rudy:

Exactly A good story sticks with you long after you've scrolled past it.

Rachel:

That's so true. And speaking of stories, we can't forget customer testimonials. They're like little success stories for your business.

Rudy:

Customer testimonials are pure gold. You know, we're bombarded with marketing messages all day long.

Rachel:

Oh, tell me about it.

Rudy:

It's easy to tune it out.

Rachel:

Yeah.

Rudy:

But when you hear a real person raving about something, it cuts through all that noise.

Rachel:

It's true.

Rudy:

It's true. It's way more believable. It's like getting a recommendation from a friend. It carries so much more weight.

Rachel:

Okay, so get ready to think outside of the garage, because this next part is where things get interesting.

Rudy:

This is where we get to unleash some serious marketing magic. All about collaboration. This guide really pushes the idea of partnering with other local businesses. You know that whole cross promotion thing.

Rachel:

Oh, I love that. It's like that saying rising tides raise all ships.

Rudy:

Exactly so say there's this cool coffee shop in your neighborhood.

Rachel:

Okay, yeah, I'm picturing it.

Rudy:

You team up with them and offer a detail and caffeine fix deal. People get a discount on their latte after they get their car detailed by you.

Rachel:

Oh, that's smart, Everyone wins.

Rudy:

Exactly, or how about this? You connect with a local wedding venue, offer a just married detailing package, you know, for those couples who want their getaway car sparkling, that's brilliant. It's all about finding those businesses that complement yours, creating these win-win situations.

Rachel:

You tap into their customer base, they get to offer something unique to their clients and they love it.

Rudy:

And it's something that often gets overlooked, especially by smaller businesses.

Rachel:

Yeah, for sure.

Rudy:

But it can be a game changer.

Rachel:

Totally agree. And speaking of classic strategies that work, this guide is all about building customer loyalty with you guessed it loyalty programs.

Rudy:

Yeah, loyalty programs, gotta love them.

Rachel:

Right, they work.

Rudy:

Think about it, those businesses you keep going back to. They've probably hooked you with some kind of loyalty program.

Rachel:

Totally, my coffee punch card is my best friend.

Rudy:

There you go, or those airline miles that feel like winning the lottery.

Rachel:

Okay, I admit I'm a sucker for airline miles.

Rudy:

We all are, but see what I mean. It's about rewarding those customers who keep coming back.

Rachel:

Exactly. It makes them feel valued and, let's be honest, who doesn't love a good reward?

Rudy:

Exactly, and the best part is it doesn't have to be complicated. A simple punch card for a free car wash after a certain number of visits, a point system for discounts the possibilities are endless.

Rachel:

It's all about making it easy and enticing for people to come back to you.

Rudy:

And you know, one thing that really surprised me about this book was how much emphasis Taberski puts on the personal side of things.

Rachel:

Oh yeah, he talks a lot about that, doesn't he?

Rudy:

He does Like he's got this whole section on the five F's.

Rachel:

The five F's right.

Rudy:

Family, faith, fitness, fun and, of course, fortune, which I guess is where the big money comes from. Yeah, of course, but I thought it was really interesting how he ties all of those things together. Me too he's not just saying work hard and you'll make money. He's saying take care of yourself, nurture your relationships, have fun and the success will follow.

Rachel:

Yeah, it's a very holistic approach.

Rudy:

And honestly, I think that's something we need to hear more of. You know like in the detailing world it's easy to get caught up in the grind, working long hours chasing after that next job.

Rachel:

Oh, tell me about it, I've been there.

Rudy:

But Tyburski is reminding us that there's more to life than just work.

Rachel:

There is, and that's actually something I've been thinking about a lot lately, especially after reading this book, because it's easy to get so focused on building the business that you forget to take care of yourself. And if you're not taking care of yourself, how can you possibly be at your best for your clients, for your family, for your business? It's just not sustainable in the long run.

Rudy:

I 100% agree, and that's something we don't talk about enough in the detailing industry or really in any industry for that matter Burnout is real and it can really take a toll on you, both personally and professionally.

Rachel:

Exactly so. I appreciate that Tyburski is addressing this and he's making it a central part of his philosophy.

Rudy:

And you know he actually walks the walk himself. He talks about how he's built this whole successful business, but he's also made time for his family, for his faith, for his hobbies.

Rachel:

Yeah, he's got that whole work-life balance thing going on.

Rudy:

Right, and he's not saying it's easy, but he's saying it's possible and honestly, that's really inspiring to see someone who's achieved that level of success. But they're not some kind of workaholic robot, you know.

Rachel:

Totally. He seems like a real person. You know someone who's figured out how to make it all work, and that's refreshing.

Rudy:

Yeah, and I think that's one of the things that makes this book so compelling. It's not just a business book, it's like a philosophy for life, and that's something I really respect about Taberski. He's not just trying to sell us something, he's trying to help us build better businesses and better lives, and that's what it's all about, right? So, as we wrap up this deep dive, I'm really curious what's one thing that really stuck with you from big money detailer marketing.

Rachel:

Ooh, that's a tough one. There's so much good stuff in there. I think for me it goes back to that idea of lateral thinking. It's so easy to get stuck in our own little world. You know to think that the only people we can learn from are other detailers.

Rudy:

It's true. We get so focused on our own lane that we forget to look around.

Rachel:

Right, and Tyburski is reminding us to open up, to look for inspiration in unexpected places, whether it's from dentists or coffee shops or even software companies. There are lessons to be learned everywhere.

Rudy:

I love that and I think it's the perfect note to end on. So, for all you detailers out there listening, here's your challenge for this week Think about one industry that you admire, one that you think is doing something really well, and then ask yourself what can I learn from them? How can I apply their strategies, their systems, their mindset to my own detailing business?

Rachel:

It's about finding what works for you.

Rudy:

Exactly.

Rachel:

But before we wrap up, there's one more thing from this guide that really got me thinking and I think it's a perfect note to end on. This guide is a big fan of the 80-20 rule and it really got me thinking. How can we, as detailers, use it to boost our marketing?

Rudy:

Oh, it's a game changer, especially for smaller businesses. Basically, it means 80% of your results come from 20% of your efforts.

Rachel:

So it's about finding those actions that really move the needle.

Rudy:

Exactly Focus your energy where it counts.

Rachel:

I love that. So for detailers listening, what would you say those top 20% activities are?

Rudy:

Good question. It could be those eye-catching before and after photos on Instagram you know, the ones that stop people mid-scroll. Or that partnership you've built with the local coffee shop, bringing in a steady stream of new faces. Maybe it's those awesome customer testimonials on your website that seal the deal.

Rachel:

So it's about figuring out what's working best for your business.

Rudy:

Exactly which strategies are generating the most buzz, the most bookings, those word of mouth referrals, and then you double down on those.

Rachel:

Work smarter, not harder right.

Rudy:

Exactly, maximize your impact and watch your business grow.

Rachel:

This has been amazing. We've covered so much ground social media, online reviews, content, collaborations, loyalty programs. It's a goldmine of information.

Rudy:

It's been a blast. Remember knowledge is great, but you got to put it into action. Take these ideas, make them your own and watch your detailing business shine.

Rachel:

Couldn't have said it better myself it's time to transform your business from a hidden gem to the go-to spot.

Spokesperson:

Until next time, happy detailing everyone, Congratulations and thank you for joining us for this episode. Discover even more strategies and tips on how to increase your detailing sales revenue, improve your cash flow and boost your bottom line. Go to BigMoneyDetailercom right now.

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Davy Tyburski, America’s Chief Profit Officer® and Founder of Big Money Detailer

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